book.chapter Element #1 – innovation .

Rebels gravitate towards new challenges, often shunning conformity in favor of innovation. Traditional practices in many workplaces offer a sense of security but can also lead to a cycle of repetitive tasks. Studies show that a "status quo bias" is common in most work environments. Francesca Gino, a distinguished researcher, has observed that we tend to accept established rituals without question. Comfort with the familiar can make changes seem like losses, which we often view as more significant than the potential benefits. This aversion to loss can inhibit our willingness to pursue change, even when it could be advantageous. In many cases, we stick to workplace traditions under the assumption that they exist for a good reason. Yet, by continuing to do things as they have always been done, we risk missing out on the growth that can come from making different and perhaps more challenging choices. We also forfeit the chance to test and surprise ourselves. Gino also notes our tendency to follow expert advice without skepticism, trusting that time-tested methods are based on solid reasoning. Large corporations, such as Walmart and New Balance, have integrated daily rituals like morning chants and stretches into their routines. While these practices can improve team performance and job satisfaction, they may also impede efficiency if not critically assessed. A more effective approach involves deliberately incorporating new elements into our routines. This rebel mindset encourages defying the norm and improvising to achieve success. Take Pal's, a fast-food chain in Tennessee and Virginia, renowned for its efficient drive-thru service. Pal's has optimized its operations by dividing tasks into fifteen specialized workstations, each operated with perfect efficiency. Businesses depend on their employees for success and profitability, yet employees thrive on new challenges. Pal's addresses the potential tedium of standardized work by keeping the sequence of workstations a surprise until employees arrive for their shifts, maintaining engagement and motivation. Introducing variety into workplace routines can enhance job satisfaction, creativity, and performance. Constant change keeps employees invested and driven. At Pal's, management frequently presents new challenges to keep things interesting. For example, a manager once offered a $100 gift card to any employee who could guess the orders of a hundred drive-thru customers within an hour. Despite seeming unattainable, the challenge was met, thanks to a high number of regular customers. Pal's success with novelty is reflected in their impressive performance metrics: they complete a drive-thru order every 18 seconds, make only one error per 3,600 orders, and experience low staff turnover. Financially, they surpass industry giants like McDonald's, Burger King, and Wendy's in revenue per square foot, gross margins, sales on assets, and customer satisfaction. Pal's demonstrates that even in a field characterized by routine, there is space for innovation and variety. Novelty is a potent motivator, and rebels use this to their advantage.