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Marketing & Communication
Storytelling
46
livres
Building a story brand
Donald Miller
The presentation secrets of steve jobs
Carmine Gallo
Lead with a story
Paul Smith
Made to stick
Chip Heath
Sell with a story
Paul Smith
Stories that stick
Kindra Hall
Ted talks
Chris Anderson
Tell to win
Peter Guber
The art of explanation
Lee LeFever
What great salespeople do
Michael Bosworth
Shortcut
Conversational capital
Bertrand Cesvet
Epic content marketing
Joe Pulizzi
Jab jab jab right hook
Gary Vaynerchuk
Marketing 3.0
Philip Kotler
Net worth
John Hagel III
Obviously awesome
April Dunford
Return on customer
Don Peppers
Stop and sell the roses
Jim McCann
Subscribed
Tien Tzuo
The automatic customer
John Warrillow
The end of marketing as we know it
Sergio Zyman
The customer funded business
John Mullins
The experience economy
B. Joseph Pine II
The membership economy
Robbie Kellman Baxter
The nordstrom way
Robert Spector
The future of competition
C.K. Prahalad
The power of moments
Chip Heath
The third screen
Chuck Martin
The soul of the new consumer
Laurie Windham
Web rules
Tom Murphy
Webonomics
Evan Schwartz
Twitter power
Joel Comm
What were they thinking
Robert McMath
Winning digital customers
Howard Tiersky
Word of mouth marketing
Andy Sernovitz
Your marketing sucks
Mark Stevens
Youtility
Jay Baer
The ultimate marketing plan
Dan S. Kennedy
Turn clicks into customers
Duane Forrester
The innovation secrets of steve jobs
Carmine Gallo
Unlocking the customer value chain
Thales Teixeira
Nike
Dygest Original
Covert Cows and Chick-fil-A
Steve Robinson
Building a StoryBrand
Donald Miller
All Marketers are Liars
Seth Godin