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Entrepreneurship & Start-ups
Product & Customers
50
livres
Hooked
Nir Eyal
Amaze every customer every time
Shep Hyken
Competing against luck
Clayton Christensen
Blockbusters
Gary Lynn
Customer culture
Michael Basch
Demand side sales 101
Bob Moesta
Customer mania
Ken Blanchard
Clued in
Lewis Carbone
Empowered
Marty Cagan
E-service
Ron Zemke
Customer centric selling
Michael Bosworth
Customer equity
Robert Blattberg
Bag the elephant
Steve Kaplan
Engaged
Gregg Lederman
Dont just relate advocate
Glen Urban
The discipline of market leaders
Michael Treacy
Hidden in plain sight
Erich Joachimsthaler Ph.D
Friction
Roger Dooley
If you build it, will they come?
Dr. Rob Adams
Keep your customers
Ali Cudby
Lean customer development
Cindy Alvarez
Moments of truth
Jan Carlzon
Outside innovation
Patricia Seybold
Return on customer
Don Peppers
Simply better
Patrick Barwise
The best service is no service
Bill Price
The 24 hour customer
Adrian C. Ott
The amazement revolution
Shep Hyken
The customer revolution
Patricia Seybold
The experience economy
B. Joseph Pine II
The lean startup
Eric Ries
The membership economy
Robbie Kellman Baxter
The nordstrom way
Robert Spector
The future of competition
C.K. Prahalad
The lean product playbook
Dan Olsen
The new experts
Robert Bloom
The power of moments
Chip Heath
The power of why
Richard Weylman
What clients love
Harry Beckwith
What customers really want
Scott McKain
Working backwards
Colin Bryar
Treasure hunt
Michael Silverstein
What the customer wants you to know
Ram Charan
Tuned in
Craig Stull
Uncommon service
Frances Frei
Winning behavior
J. Edward Russo
Unlocking the customer value chain
Thales Teixeira
Creating and delivering totally awesome customer experiences
Gary Millet
Talking to Humans
Giff Constable
Value Proposition Design
Alexander Osterwalder