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Business strategy
Competition
52
livres
A new brand world
Scott Bedbury
Bad boy ballmer
Fredric Maxwell
Beating the commodity trap
Richard D'Aveni
Becoming a category of one
Joe Calloway
Changing the game
David Edery
Competition demystified
Bruce Greenwald
David and goliath
Malcolm Gladwell
High noon
James Wallace
How to drive your competition crazy
Guy Kawasaki
How we compete
Suzanne Berger
In pursuit of elegance
Matthew May
Invisible advantage
Jonathan Low
Outthink the competition
Kaihan Krippendorff
Super crunchers
Ian Ayres
The art of business wars
David Brown
The deviants advantage
Ryan Mathews
The discipline of market leaders
Michael Treacy
The end of competitive advantage
Rita Gunther McGrath
The essential advantage
Paul Leinwand
The future of competition
C.K. Prahalad
The power of unfair advantage
John Nesheim
The ultimate competitive advantage
Donald Mitchell
Bag the elephant
Steve Kaplan
Cnn the inside story
Hank Whittemore
Competing for the future
Gary Hamel
Competing on analytics
Thomas Davenport
Contrary investing for the 90s
Richard E. Band
Corporate aikido
Robert Pino
Dealing with darwin
Geoffrey Moore
Differentiate or die
Jack Trout
Fast second
Constantinos Markides
Flash boys
Michael Lewis
If youre not first youre last
Grant Cardone
Living on the fault line
Geoffrey Moore
Marketing warfare
Al Ries
Mean business
Albert J. Dunlap
Momentum
Ron Ricci
Nike
Julie Strasser
Positioning the battle for your mind
Al Ries
Repositioning
Jack Trout
Secret formula
Frederick Allen
Simplify
Richard Koch
The market makers
Daniel F. Spulber
The new positioning
Jack Trout
The oracle of oracle
Florence Stone
Treasure hunt
Michael Silverstein
Understanding michael porter
Joan Magretta
Will and vision
Gerard Tellis
Ebrands
Phil Carpenter
Now build a great business
Mark Thompson
The google story
David Vise
The lenovo affair
Ling Zhijun