
Winners never cheat
Childhood lessons revisited
Description
The values we learn in childhood - integrity, accountability, respect, fairness - form the foundation for success in business as much as in life. As we grow older, we may lose touch with these core values, compromising them to get ahead at work. However, living aligned with our deepest values is key to long-term achievement. Successful companies realize this truth, making values like trust, excellence and sustainability central to their culture and decisions.
Rather than leaving our personal values at home, we must reconnect with that inner compass and let it guide our actions. Workplaces that empower people to act with authenticity and purpose build trusted brands and nurture innovation. By revisiting the simple but profound values of childhood, we can transform our careers and companies for the better. When we lead with wisdom and humanity, business and life flourish as one.
Table of contents
01Value #1 – Check compass before taking action
Our moral compass is an innate guide that helps us discern right from wrong, influenced by our upbringing and social interactions. When we act against this internal guide, it triggers a sense of wrongdoing, regardless of our attempts to justify unethical actions like stealing or abuse of power.
Laws provide a societal baseline for behavior, but true virtue often surpasses these standards, stemming from personal values such as respect, civility, and integrity, which cannot be mandated by external forces. Children possess an intuitive understanding of fairness and honesty, often managing to interact and resolve conflicts with little guidance, a stark contrast to adults who may succumb to cheating or deception due to competitive pressures.
02Value #2 – Compete hard but play fair
In the realm of free market dynamics, competition is a fundamental element. However, the pursuit of success at the expense of ethical standards by engaging in unethical practices can significantly damage trust and reputation. Short-term gains achieved through dishonesty are often short-lived, as the truth has a way of coming to light, undermining any achievements made through such means. It's crucial to seek every legitimate competitive edge while steering clear of unethical shortcuts. Your character plays a pivotal role in whether you adhere to or disregard ethical guidelines. Engaging in bribery or scams may offer temporary advantages, but these gains are fleeting once the truth is revealed. Upholding integrity, even when it presents short-term challenges, is ultimately more beneficial.
03Value #3 – Lead by setting good example
Effective leadership hinges on earning the trust and respect of team members through exemplary adherence to rules, rather than imposing one's own. Leaders who exemplify integrity, courage, vision, commitment, empathy, humility, and confidence not only set a moral standard but also inspire their teams to overcome challenges and achieve ambitious goals. They make informed decisions by considering all relevant information and listening to feedback, especially on issues, and are not afraid to lead by example during crises.
Leadership is inherently human, emphasizing the importance of ethical behavior and personal responsibility over organizational policies or equipment. The journey to success is fraught with obstacles and requires leaders to venture beyond their comfort zones, embracing the possibility of failure to achieve greatness. History teaches that setbacks are no excuse for inaction, and the greatest leaders are those who persevere through criticism and failure, driven by a deep commitment to their vision and moral principles.
04Value #4 – Keep word regardless of consequences
Lawyers are crucial for providing legal advice and reviewing contracts, yet their role in business negotiations is often debated. Some believe that lawyers, in their quest to secure the best outcome for their clients, may resort to aggressive tactics that hinder the possibility of achieving mutually beneficial agreements. This has led to discussions about the merits of limiting their influence in negotiations.
While it might seem appealing to exclude lawyers and rely on ethical communication and handshakes to forge deals, the reality is that most business transactions require formal contracts where lawyers' expertise is invaluable. The ideal scenario involves negotiating business terms directly, based on trust and fairness, and then consulting lawyers for legal advice and drafting formal agreements, restricting their involvement to legal matters.
05Value #5 – Surround yourself with candid advisors
We all must choose advisors carefully. Don't surround yourself with people who will just affirm your views and desires. Instead, align yourself with truthful advisors - ones who will present facts and then work hard alongside you. Build a team covering your weaknesses. Select those delighted to uphold organizational values, who will be loyal to the company and you as CEO, and are technologically skilled. When the Wall Street Journal researched recruiters' top personality priorities, they were: good interpersonal abilities, teamwork talents, and personal integrity.
If an advisor holds contradictory values, problems will emerge. Such people cannot warn you of issues because they don't see problems arising from their different ethical perspectives. No relationship of trust can form without common ground. So choose advisors sharing your basic values and culture. Ethicist Michael Josephson said ethics concerns doing right even when it's costly. We respect those who act rightly despite opposition, not those taking unethical shortcuts. It requires courage to choose ethics over expediency - that's why we admire the courageous. Most "ethical dilemmas" fall in gray areas. Some feel comfortable staying gray unless clearly unlawful. But that's illusory - unethical behaviors arise before unlawfulness. Sensible people avoid those boundaries. Unless advisors share your boundaries, relationship conflicts will persist.
06Value #6 – Forgo revenge and move forward
Within us all, there's a quiet voice urging us to let go of bitterness, as life is too short for grudges. Focusing on past failures only hinders us from achieving success today. Obsessing over revenge drains the energy needed for innovation and problem-solving. It also halts progress, as we become stuck in what's behind us rather than what could be ahead.
Over time, grudges lose their relevance as the people involved move on or out of the picture, making old conflicts obsolete. Holding onto grudges can create a negative mindset fixated on payback and the downfall of others, rather than on self-improvement and personal victories. Moreover, grudges can backfire, causing more harm to the holder than to the target. They are often futile, as the capacity to impact someone from a past conflict is usually limited by practical barriers.
07Value #7 – Respect all people
Respecting everyone should be a fundamental principle, not just in personal interactions but also in business, politics, and sports. Despite the competitive nature of these fields, achieving success with grace and ethical behavior garners widespread respect. While society often prioritizes outcomes, it's the way individuals treat others that truly defines their legacy, emphasizing the importance of kindness and decency in building a positive reputation.
Companies, too, are increasingly recognized for their values and commitment to social responsibility, understanding that compassion and striving for the happiness of people—customers, employees, and suppliers alike—can lead to mutual benefits and improved financial performance. The Golden Rule, treating others as one wishes to be treated, serves as a guiding principle in fostering a culture of kindness. The interconnectedness of our actions means that when one entity supports its community, everyone benefits, whereas dishonest actions can erode public trust.
08Value #8 – Run business as if family owned
Family-owned businesses stand out for their commitment to values and principles that ensure their success and longevity across generations. These enterprises prioritize ethical conduct, compassion for employees, and social responsibility over short-term profit pursuits. By adopting a long-term outlook focused on sustainability, they make decisions that benefit the business for decades or even centuries.
This approach often means putting employee satisfaction and work-life balance at the forefront, fostering loyalty and productivity. Unlike traditional corporate structures, family businesses often have flatter organizational hierarchies, valuing input from all employees in decision-making processes. This inclusivity makes employees feel more connected and invested in the company's success. Compensation practices in these businesses reflect an egalitarian ethos, with a more equitable distribution of wages between executives and rank-and-file employees.
09Value #9 – Give back to community
Giving back to one's community is an ethical obligation for both individuals and organizations. No one becomes successful solely through their own efforts - we all receive assistance from others during our lives. The only genuine way to demonstrate gratitude for the help we've gotten is by paying it forward and sharing our good fortune with those in need.
For instance, business leader Jon Huntsman would not have been able to afford attending university without a scholarship from the Zellerbach family. This scholarship covered his tuition, room, and board at the Wharton School of Business, providing him with an invaluable opportunity early in his career. When Huntsman later became a billionaire and offered to repay the Zellerbachs, they refused, simply telling him to pass on the favor to others instead.
During a 2000 commencement speech, Huntsman shared a lesson on the value of lifting up one's community. After an hour-long ceremony, graduates were becoming restless. Huntsman took the stage and asked the students to stand and repeat the phrase: "No exercise is better for the human heart than reaching down and lifting another up." To emphasize this message, Huntsman then announced 200 scholarships worth $5,000 each to help future students afford their degrees. The audience erupted into deafening cheers and applause. Reflecting on his own experience with the Zellerbach scholarship, Huntsman realized he was simply paying that help forward. There is no greater feeling than empowering others through generosity.













