
The wright way
Seven key principles for business elevation
Description
The Wright brothers succeeded in flying the first airplane while better funded groups failed. Their creative problem-solving approach can be summarized in seven key principles. Author Mark Eppler dubbed these the "Wright Way" principles. When applied to business challenges today, Eppler argues these principles can empower organizations to soar beyond expectations.
The principles enabled the Wrights to identify the right problems to tackle. They broke large problems into manageable pieces and made incremental progress. The Wrights forged ahead confidently despite external criticism. They built prototypes and learned from frequent small tests. The Wrights complemented each other's strengths for the best solutions. Their story proves creative problem-solving can overcome huge obstacles.
Table of contents
01Forge ideas
The Wright brothers, Wilbur and Orville, frequently engaged in intense, enthusiastic debates as they discussed ideas and options for solving the problem of human flight. These “thunderous” debates were constructive rather than destructive conflict, allowing them to thoroughly evaluate alternative theories of flight until they arrived at practical, robust solutions.
Their constructive conflict worked well because both men valued learning over winning arguments, sought convergence on the best ideas no matter their origin, genuinely listened to each other, remained flexible in their thinking, and had the self-confidence for vigorous debate without escalating to anger or personal attacks.
02Tyrant first
The Wright brothers' historic first flight in 1903 was not a fluke but the culmination of years of deliberate research and problem-solving. They understood that mastering balance and control was essential for powered flight, unlike other inventors who focused on engine power. Their experience in the bicycle industry taught them about the importance of stability and handling, which they applied to their aviation experiments.
Wilbur Wright famously emphasized that balance and control were paramount, stating that once these were resolved, the age of flight would truly begin. This approach exemplifies what Mark Eppler describes as "tackling the tyrant," the idea of focusing on the most challenging part of a problem first to pave the way for overall success.
Addressing easier aspects without overcoming the central issue often leads to inefficiency and failure. The Wrights' background in designing bicycles was instrumental in their understanding of control mechanisms. They were adept at using their resources creatively, incorporating bicycle parts like sprockets and chains into their flying machine prototypes. Their hands-on experience with bicycles directly informed their insights into the control challenges of flight.
03Seek connections
Tinkering, a method of exploring and refining ideas or objects to better understand or improve them, often leads to innovative solutions and approaches. This process, which can be mental, hands-on, or a combination of both, played a crucial role in the achievements of the Wright brothers, Orville and Wilbur.
Raised in an environment that encouraged curiosity and experimentation, they were inspired by a toy helicopter gift from their father, Reverend Milton Wright, to delve into the mechanics of flight. This early experience sparked a lifelong habit of disassembling and reassembling various items to understand their workings, leading them to invent and refine numerous devices, including their own printing press, an adding machine, and eventually, the airplane.
04Flexible rigidity
Creative thinking is pivotal for problem-solving, pushing boundaries beyond conventional ideas to explore new possibilities. In the quest to conquer the skies, early aviation pioneers were divided into two camps based on their philosophies. The "chauffeurs" prioritized power and propulsion, believing that sufficient thrust would enable flight, with control surfaces like rudders to manage ascent and descent. Conversely, the "airmen" valued control and stability over sheer power, with some advocating for automatic systems to counteract instability, while others, including the Wright brothers, emphasized manual control to manage aircraft orientation across pitch, roll, and yaw.
Drawing from their experience with bicycles and gliders, the Wrights recognized the importance of enabling pilots to steer safely. Inspired by observing birds, they envisioned a mechanical method to mimic wingtip adjustments for maneuvering. A breakthrough occurred when Wilbur Wright manipulated a cardboard tube, realizing that a trussed biplane design could offer the necessary mix of rigidity and flexibility for control.
05Lifelong learning
The essence of progress and effective problem-solving lies in the continuous accumulation of good ideas, which is only possible through relentless learning.
This was a principle deeply ingrained in the Wright brothers from their youth, nurtured by their parents' encouragement to engage in extensive reading and independent thinking. Their home was a treasure trove of knowledge, housing two libraries filled with a vast collection of books. They devoured literature on early flight pioneers like Otto Lilienthal and even reached out to the Smithsonian Institution for more resources on aviation. Their research wasn't confined to flight alone; they explored related fields such as marine engineering to enhance their understanding of propeller designs.
The Wrights' ability to observe the world around them, like the flight patterns of birds, led them to realize the importance of controlled turns in aircraft, a detail overlooked by many of their contemporaries. They excelled in transforming the knowledge they gained into practical applications, moving beyond mere information absorption.
06Measure twice
The most effective way to solve a complex problem isn't by rushing into action without a plan. Instead, the best strategy involves a methodical and detailed approach. This might appear slower at first, but carefully crafting a solution through step-by-step analysis often leads to quicker, more effective outcomes.
This was precisely the method employed by Orville and Wilbur Wright in their quest to create the first successful flying machine. Aware of the failures of previous inventors who had attempted to achieve sustained, controlled flight without fully understanding aerodynamics and control, the Wright brothers chose to thoroughly investigate the problem before attempting to fly.
The Wrights set three main objectives for themselves: to make efficient use of their limited time, to save money by avoiding repeated failures, and to ensure their personal safety by not taking unnecessary risks. With these goals in mind, they approached the challenge systematically. They identified the key issue as achieving control in the air, not just gaining altitude. They meticulously recorded every detail of their 200 glider test flights, including duration, distance, and angle of incidence, which helped them identify inaccuracies in the existing assumptions about aerodynamics. Their dedication to precision led them to build a wind tunnel, which provided more accurate data.
07Group power
Force multiplication, a concept rooted in military science, refers to factors that significantly enhance the effectiveness of resources. This principle, while originating in defense, is universally applicable to any collaborative effort aimed at a common objective. By optimizing group initiatives, the impact of collective actions is magnified.
The Wright brothers serve as a prime example of force multiplication through their pursuit of powered flight. Despite limited funding compared to their rivals, their combined skills and shared enthusiasm led to pioneering achievements that others had not realized. Essentially, force multiplication is about achieving far more as a collective than any individual could on their own. It is most effective when trust, effort, rewards, information, and recognition are shared fairly among contributors.
To harness the power of force multiplication, it is crucial to listen to ideas from all levels, embracing diversity as a source of creative strength and periodically removing unnecessary distinctions. Recognizing everyone's contributions when successful, creating a culture where team members are accountable for group results, and ensuring open communication so that everyone has the necessary information to succeed are key strategies.













