
School Business
Education as a market
Description
On a weekday evening in a French city, a parent sits at a kitchen table doing arithmetic that has nothing to do with the homework open in front of their child. A private tutoring session: around 25 to 40 euros an hour. A cram course over the holidays: several hundred. A better apartment inside the right school catchment: tens of thousands more on the rent or the mortgage. None of this appears on any official school bill, because in France education is supposed to be free. And yet the money moves, quietly and constantly, and it moves most easily for the families who already have it.
That quiet movement of money is the subject Arnaud Parienty set out to map in his book School Business. An economist and teacher, he looks at the thing we insist is a public good — schooling, open to all, meritocratic by design — and asks what happens to it once a market grows up alongside it and inside it. Tutoring firms, private prep schools, coaching for competitive exams, the booming trade in getting into the right programme: a whole economy has formed around the promise of an edge. Officially it's a sideshow. In practice it increasingly sets the terms.
Parienty's argument is not that private initiative is wicked, nor that French schools have secretly been privatised overnight. It's subtler and more uncomfortable than that. The market hasn't replaced the public system; it has wrapped itself around it, fed on its weaknesses, and in places been paid for with public money. What interests him is the machinery — how it works, who profits, and who is quietly left behind when education starts behaving like a product.
The question we’re asking : What happens to schooling, and to the promise that it treats everyone equally, once a market grows up around it and inside it?What we’ll see : We follow the money through the parallel education economy Parienty documents — the firms, the fees, the public subsidies — and where it finally leaves its mark.
Table of contents
01Chapter 1 — The anxiety machine that sells reassurance
The engine of the whole business, in Parienty's telling, is not greed but fear. Parents are afraid. Afraid their child will fall behind, afraid a weak grade in one term will cascade into a closed door years later, afraid that in a competitive system someone else's child is already getting the help theirs isn't. That fear is real, and it is also extremely profitable. An entire industry exists to meet it, and the first thing to understand is that it sells reassurance at least as much as it sells learning.
France has built a particularly efficient version of this anxiety. The system is highly selective and highly branching: decisions taken early narrow the paths available later, and a handful of elite tracks carry enormous prestige. When the stakes feel that high and that early, the market for help writes itself. Parienty points to the tutoring giants whose advertising speaks directly to parental dread — the implicit message being that the public school, on its own, is no longer enough to protect your child's future.
02Chapter 2 — Private tutoring, the market that dares not speak its name
Follow that money and the first big destination is private tutoring — a sector far larger than most people assume and oddly invisible in the official picture of French education. Parienty gathers the scattered figures to show a market worth, on the order of, a couple of billion euros a year, built on a mix of small ads, informal cash arrangements, and large, listed companies running the whole thing as a franchise business. The dominant players turned helping with homework into a scalable product, complete with branding, call centres and sales targets.
The business model rests on a quiet piece of public policy that most of its customers never think about. In France, hiring someone to help at home — a tutor included — comes with a generous tax break, originally designed to encourage household employment and fight undeclared work. The effect is that the state covers a substantial share of the tutoring bill through foregone tax. Parienty's point is sharp: a service that widens the gap between families is being underwritten, in part, by the public purse, and it is underwritten most for those who pay the most tax.
03Chapter 3 — When public money underwrites a parallel system
Tutoring is only the most visible channel. Parienty widens the lens to the broader architecture of choice and privilege that has grown up around French schooling, and here the role of public money becomes stranger still. The country runs a large network of private schools — overwhelmingly Catholic — that are under contract with the state, meaning the state pays the teachers' salaries. These schools charge fees, select in practice through geography and reputation, and yet draw the bulk of their core funding from the same public budget as the schools next door.
This creates a system that looks free but functions as a market. Families manoeuvre. They move house to land in a desirable catchment, enrol in a private school with a strong reputation, or play the rules around specialist options and language tracks to reach the establishment they want. Each of these moves is technically open to everyone and realistically available only to some. Parienty's recurring observation is that the formal equality of access coexists with a thoroughly unequal ability to use it.
04Chapter 4 — The price of sorting children by their parents' wallets
Step back from the invoices and the tax breaks and a larger pattern comes into focus. What the marketisation of schooling does, in Parienty's analysis, is quietly reassign the job the school was built to do. A public education system exists in part to loosen the grip of birth — to give the child of a modest household a real path that doesn't depend on the family's resources. A market layered on top of that system does the opposite: it lets resources reassert themselves, converting parental income back into children's prospects, which is precisely what the school was meant to interrupt.
The effect is not that poorer children are formally shut out. It's that the terms of the competition shift beneath them. When a meaningful share of pupils arrive with tutored advantages, holiday cram courses and strategically chosen schools, the baseline rises for everyone and the unassisted child competes against a field that has been quietly upgraded. Parienty's point is that inequality here doesn't look like exclusion. It looks like a race in which some runners started earlier, with better coaches, and no one announced it.
05Conclusion
Back at that kitchen table, the parent doing sums is not doing anything wrong. They're acting on the same fear everyone else is acting on, using the tools available to anyone who can afford them. That's the quiet trap Parienty exposes in School Business: no villain is required. A selective system, an anxious public and a tax code that rewards paying for help combine into a market that grows on its own, each rational individual choice adding up to a collective drift away from the equality the school was supposed to guarantee.













