
Inside intel
Andy grove's blueprint for chip supremacy
Description
The common image of a tech startup, like Intel, is a solitary scientist toiling away in a garage. However, Intel's 1968 inception was far from this stereotype. Co-founders Robert Noyce and Gordon Moore, both accomplished engineers, left their positions at Fairchild Semiconductors to start their own company.
They secured $2.3 million in startup funding in a single afternoon, largely due to their professional reputations. The company, initially named "NM Electronics", was soon renamed "Integrated Electronics", and then shortened to Intel. The company's initial focus was on developing cost-effective manufacturing processes for integrated circuits.
Despite internal disagreements, Intel's first year was marked by significant progress, including the development of a 64-bit memory chip. The company's early success was largely due to the development of a new memory cell, the "dynamic random-access memory" or DRAM, which was smaller, faster, cheaper to manufacture, and required less operational power than conventional chips.
This innovation, along with the development of the microprocessor, led to rapid growth for Intel. Despite internal conflicts and competition from other companies, Intel continued to innovate and grow, becoming the fifth largest maker of integrated circuits in the world by 1974.
Table of contents
01The founding of intel: the myth versus reality
Intel's founding in 1968 by Robert Noyce and Gordon Moore breaks the stereotype of a lone inventor's struggle.
Noyce, a former Bell Laboratories employee and Nobel laureate, and Moore, a PhD in chemical engineering, were both established engineers when they left Fairchild Semiconductors due to dissatisfaction. They quickly raised $2.3 million for their new venture, largely based on their reputations, with each co-founder also investing about $300,000.
The name Intel, short for Integrated Electronics, was chosen for their company, which focused on developing memory devices for computers using silicon chip technology.
02Intel's early development: pioneering memory devices
Intel, in its early days, focused on innovating a cost-effective manufacturing process for integrated circuits by adopting a silicon gate technique, which involved applying metal oxide to silicon.
Despite uncertainties about its scalability, Intel also explored multichip memory modules and Schottky bipolar technology, testing all three approaches in parallel. This strategy led to vigorous internal debates, characterized by loud and public disagreements.
The bipolar technology team's efforts culminated in the creation of a 64-bit memory chip, the 3101, which became Intel's first commercial product after Honeywell chose to use it in a new computer system. The chip was marketed by its part number, reflecting the company's targeting of computer engineers who prioritized technical specifications over branding.
03Innovation in computing: the birth of the microprocessor
Intel engineers, while designing a chipset for the Nippon Calculating Machine Corporation, envisioned a miniaturized all-purpose computer to perform arithmetic for a calculator.
This innovation required only four chips compared to the planned eight, and Intel retained rights to market it outside the calculator industry. The microprocessor, known as the 4004, was launched in November 1971.
Intel's marketing team was initially skeptical about the chip's purpose, as it wouldn't challenge mainframe computers. However, Intel's inventors saw potential for it to add intelligence to various business machines, a process previously too expensive due to the need for custom hardware for each application.
04Memory chip advancements: the rise of the 1103 and eprom
Intel engineers, while designing a chipset for the Nippon Calculating Machine Corporation, envisioned a miniaturized all-purpose computer to perform arithmetic for a calculator.
This innovation required only four chips compared to the planned eight, and Intel retained rights to market it outside the calculator industry. The microprocessor, known as the 4004, was launched in November 1971.
Intel's marketing team was initially skeptical about the chip's purpose, as it wouldn't challenge mainframe computers. However, Intel's inventors saw potential for it to add intelligence to various business machines, a process previously too expensive due to the need for custom hardware for each application.
05Manufacturing excellence: the mcintel standard
Intel's commitment to advancing its products was evident in its efforts to make them more powerful, smaller, faster, and cost-effective. This drive for innovation was crucial for staying competitive and attracting customers.
The challenge extended beyond chip design to the manufacturing process in fabrication plants. Intel's global facilities, including those in Oregon, Arizona, Israel, and Ireland, were subject to continuous improvements to ensure consistent, high-quality production, a concept emphasized by Grove's "McIntel" campaign.
06Competitive strategies: intel's market dominance and challenges
In 1979, Intel faced direct competition for the first time, challenging its dominance in the semiconductor industry.
Initially thriving on innovation with breakthroughs like the first memory chip and microprocessor, Intel struggled with competitive aspects like cost and quality.
Its technological lead began to wane with the DRAM product line, as Mostek surpassed Intel with the 16K DRAM.
Additionally, Intel's venture into the digital watch market with Microma ended when prices dropped significantly below their projections, forcing them to exit the business.
07Moore's law and ibm's entry: intel's indirect influence on pcs
Gordon Moore, the co-founder of Intel and the visionary behind Moore's Law, passed away at the age of 94.
Moore's Law, formulated in 1965, predicted the exponential growth of integrated circuit complexity and has been a guiding principle for the electronics industry.
Despite Intel's initial focus on supplying microprocessors to third-party manufacturers, a fortuitous meeting between an Intel engineer and IBM's Don Estridge in Boca Raton, Florida, led to a pivotal shift.
IBM, which had not previously bought from Intel, was secretly developing a personal computer. Due to delays with a Motorola processor, Estridge was considering Intel's 8088 chip for a second version of the PC.
08The shift from memory to microprocessors: intel's strategic pivot
Intel, once a pioneer in memory technology, faced stiff competition from Japanese manufacturers in the late 1970s, leading to a significant decline in its market share in memory components.
Despite the company's initial reluctance to shift focus, line managers began reallocating resources toward the more lucrative microprocessor business.
The situation worsened when Fujitsu released a 64K DRAM chip years ahead of Intel, making it clear that Intel could not compete in cost with the Japanese firms.
Intel's attempt to tie microprocessor sales to its memory chips was a temporary fix in the face of aggressive Japanese pricing strategies.
09Recovery and growth: intel's comeback with the 386 chip
In 1986, Intel faced its most challenging year, marked by financial losses, plant shutdowns, and layoffs, with net revenues dropping to $1.27 billion from a 1984 peak of $1.6 billion and profits turning into a $173 million loss.
Despite these setbacks, Intel continued investing in research and development, preparing to launch the 386 chip. However, IBM's slow release of new personal computers presented a hurdle.
Intel found an ally in Compaq, which launched its 386-powered computer in October, generating significant consumer interest and allowing Intel to price the 386 chip at $150, compared to $40 for each 286 chip.
This period highlighted Microsoft's operating system monopoly and led to a rivalry between Intel's microprocessor monopoly and Microsoft, with each blaming the other for the PC's performance issues compared to Apple Mac. The rivalry intensified as IBM's influence waned, leading to open hostility between Microsoft and Intel.
10Intel versus risc: the battle for processor supremacy
In 1988, Microsoft was a strong proponent of RISC (Reduced Instruction Set Computing), believing that a RISC processor could outperform the 386 for most applications due to its ability to execute a smaller set of operations more quickly.
Despite Intel's concerns about RISC's incompatibility with existing x86 software, Microsoft developed Windows NT, optimized for RISC, and formed the ACE consortium to support the architecture.
11Intel's ongoing evolution: adapting to new challenges and opportunities
Despite overcoming the Pentium processor defect, Intel has continued to face stiff competition, notably from an alliance between IBM, Motorola, and Apple with their PowerPC 601 chip. This chip aimed to rival the Pentium at a lower cost but fell short of expectations.
Under CEO Andy Grove, Intel has maintained traditional operational practices, including a strict policy on employee sign-ins, while also aggressively pursuing research and development to stay ahead in the processor market. This focus has allowed Intel to counter the threat from RISC architectures by enhancing its x86 architecture.













