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Cover of 'Inevitable surprises'

Inevitable surprises

Peter Schwartz

Navigating future uncertainties

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Description

While it is inevitable there will be many surprises in the future, the driving forces that will actually shape these surprises can be studied now. By understanding these driving forces, you not only increase your ability to respond to whatever changes ultimately eventuate but you also pick up on the emerging commercial opportunities you could otherwise miss.

Thus, to better prepare for the future, understand the critical factors which will shape the commercial environment of the future. In particular, there are seven inevitable surprises that will play out over the next 25 years. Since all of these surprises can be anticipated now, even if all of their flow-on effects are not yet clear, it makes good sense to start preparing for these future realities earlier rather than later.

Table of contents

01

Inevitable surprise one - life expectancy rises dra­mat­i­cal­ly

Over the next three decades, older adults will become much more integrated into mainstream society instead of being isolated or forced into retirement. As people live longer and stay healthier into their 80s and 90s, far more seniors will lead active and productive lives. Businesses will need to adjust offerings for this demographic shift. This trend results from three key developments:

First, average human life expectancy continues rising, just as it has increased from 60 in 1950 to about 77 in 2003. Medical advances now enable people to live 5-10% longer than previous generations. Within 30 years or so, average life expectancy will approach 120 years as diseases that drain vitality in seniors (like cancer, Alzheimer’s, diabetes, cerebral palsy and heart disease) become treatable through human genome mapping and other progress.

Second, older adults' health is dramatically improving as nanotechnology, biogenics and pharmacological research accelerates. Several anti-aging medicines have been unexpectedly found during clinical trials in various fields, and more breakthroughs will likely come at an quickening pace. It may also become feasible for machine implants and other advances to effectively provide long-term treatment for many age-related conditions soon. As a result, few people will feel the need to retire at 60, and many will productively work another 20 or 30 years beyond that point.

Third, the economics of aging faces pressure as vigorous seniors can positively contribute to society as mentors or direct participants. Since many seniors have pensions or retirement plans covering living costs, they are driven less by generating income and more by a need to contribute. Consequently, the concept of “retirement” itself is being actively debated in many countries. The notion of a set retirement age – which made sense when manual laborers were physically exhausted after a career – loses credibility. Governments will endorse eliminating or raising mandatory retirement ages because of fiscal pressures to fund pensions. Seniors themselves will also fight mandated retirement. These combined pressures will push back the commonly accepted retirement age worldwide.

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02

Inevitable surprise two - new migration patterns emerge

Migration will be a defining issue in the coming decades. There will likely be a flood of people moving from poorer nations to richer ones with more opportunities. This global migration could spur tremendous economic growth if managed properly, but it also risks causing social disruption if not handled carefully. At its core, migration represents a desire for better lives. People leave their home countries seeking enhanced quality of life and more chances to succeed. Borders and immigration policies only curb such movements to a limited degree when the will to migrate is strong. Even if illegal, people find ways to move if they are determined enough. Three prime destinations for migrants in the next quarter century are China, the United States, and Europe. Each faces distinct challenges in assimilating this influx.

In China, two major internal migration trends are unfolding. First, the now-discontinued one-child policy has left the country with millions more men than women. Many of these unmarried men seek foreign brides from places like Pakistan, the Philippines, Malaysia, and India. These new families then return to China, bringing in many new migrants. Second, millions of Chinese are urbanizing, moving from rural farmlands to the cities in search of work. Within a few years, around 60 percent of Chinas 1.2 billion people will relocate in this way.

China wants to follow Singapores model of developing well-planned, well-run cities where farmers can transition into industrial jobs and immigrants can settle. Properly managed, this could accelerate Chinas already-strong 7 percent annual GDP growth by creating a huge new middle class. But failure to handle this influx wisely risks serious social instability given the scale.

In the United States, whites will become a minority demographic by 2025 as Latin, Asian, and other ethnic groups rise in numbers and influence. Immigrants who arrived in earlier generations will have moved through the education system and into positions of power in business, government, and civil society despite resistance from current elites. America faces a test in moving towards a truly multiracial society without a dominant majority culture. The nation must foster unity between diverse identities and perspectives rather than siloed factions. This will prove challenging given the wide range of personal values even within immigrant groups. Matching traditional American ethics with those from other cultures wont be straightforward.

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03

Inevitable surprise three - global economy enters long uptrend

The global economy faces short-term challenges, yet its long-term outlook over the next 25 years remains strong. Specifically, the fundamentals are in place for a sustained era of widespread prosperity as billions see improved standards of living. This optimism stems not from wishful thinking but three key trends powering growth: rising productivity, the benefits of globalization, and infrastructure improvements.

First, economic productivity continues advancing as managers harness technology more effectively, yielding quality improvements and cost reductions across industries. Studies show productivity is climbing 2.3 percent annually – enough to double living standards each quarter-century. These gains arise from computers along with enhancements in communications, credit cards, satellites, and easier financing for entrepreneurs. Managers and retailers are also becoming better educated and more innovative.

Second, globalization promotes growth as more countries integrate trade and employment. Globalization enables more nations to emulate the United States' free market success. As more document globalization's benefits, confidence in the concept will grow, bringing even greater economic gains.

Third, infrastructure upgrades facilitate business productivity across more countries, fueling innovation and confidence. Most companies rely on essentials like dependable electricity, air travel, freight transport, banking services, and robust communications. Today these are increasingly available globally rather than just in industrialized nations, enabling more people to provide goods and services for expanded markets and revenues.

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04

Inevitable surprise four - nations separate into three groups

Over the next few years, the world's nations will align into three main groups - the U.S. as the sole superpower using preemptive military force; an alliance of economically interdependent nations abiding by international law to avoid conflict; and disorganized nations supporting terrorism outside legal constraints.

The U.S. has adopted a preemptive military stance after 9/11, overriding international councils. Its future global perception depends on how it wields its power as the sole superpower. The U.S. is not well-suited to be "high-tech global policeman" enforcing surveillance worldwide, but may establish a police state globally while unable to do so domestically.

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05

Inevitable surprise five - geopolitics disrupt world events

The resurgence of economic nationalism and protectionism is defining our current era of global disorder. It is characterized by geopolitical fragmentation, unilateralism, and distinguishing between “friend-shoring” and “unfriend-shoring” among nations. This threatens the already weakened post-WWII global order established on principles of openness, rules, and cooperation.

While safeguarding security is crucial, the immense costs of nationalistic interventionism could further destabilize the global economy. This perspective focuses on inflicting maximum hardship on rivals while minimizing suffering at home, especially regarding economic and technological decoupling. The previous perspective of comparative advantage, which drove globalization, is now at risk of supply chain breakdowns and trade wars.

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06

Inevitable surprise six - impressive science break­throughs made

The next 25 years will likely see a golden era of scientific and technological breakthroughs. Just as pure science has expanded our knowledge dramatically over the past 25 years, many impressive advances will occur in the coming decades. At this point, we can only speculate as to the full impact these discoveries will have on society.

Major innovations tend to happen when four key factors align: anomalies or puzzles arise that challenge existing theories, as occurred in 2000 with the discovery that the universe is expanding faster than expected; new instruments become available to detect previously unmeasurable phenomena, like advanced telescopes and devices for analyzing radiation; rapid communication occurs between scientists, facilitated today by the internet; and political and economic systems that value research and reward discoveries are in place. Currently, all four drivers are present, setting the stage for genuine breakthroughs across numerous fields.

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07

Inevitable surprise seven - en­vi­ron­men­tal­ism becomes dominant theme

The outlook for the Earth's health is a mix of progress and challenges over the next few decades. While evidence suggests that environmental conditions are improving due to concerted efforts to address issues, significant challenges remain on the horizon.

One major concern is the projected population growth, which is expected to peak at 9 billion before declining. Despite this, there are conflicting predictions regarding food production's ability to keep pace with population growth. While richer countries tend to have cleaner environments due to increased demand for environmental action and access to capital for cleaner technologies, the challenge lies in helping poorer nations achieve similar levels of environmental sustainability.

Energy-related issues are also anticipated, including severe price spikes and boom-and-bust cycles. However, renewable energy sources like wind, solar, biomass, and hydrogen fuel cells are expected to become mainstream, with advancements in technology allowing for smaller power plants that can generate energy at the local level.

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