
Go do deals
A comprehensive manual for entrepreneurs on acquiring and divesting companies
Description
Growing a small or medium-sized business through strategic acquisitions can be an effective way to rapidly increase revenues and profits. However, acquisitions come with risks and require careful evaluation of targets. The ideal acquisition should align with your company's strengths and growth strategy.
Look for targets that complement your existing products, services and capabilities. Thorough due diligence is essential to assess the true value of a potential acquisition and uncover any hidden issues. Be sure to evaluate the target's financials, operations, management team, culture and fit with your organization. Well-structured deals that meet the needs of both parties have the highest chance of success.
Consider creative ways to structure the transaction, such as earn-outs or retained equity, to bridge valuation gaps and incentivize ongoing performance post-acquisition. With careful preparation and execution, acquisitions allow rapid scaling, but they require significant upfront investment and hands-on integration post-deal. Pursue acquisitions cautiously as part of a broader growth strategy focused on organic growth and operational excellence.
Table of contents
01Why do deals?
Entrepreneurs often find themselves ensnared in the day-to-day operations of their businesses, laboring under the misconception that sheer hard work will lead them to wealth. However, the reality is that operational grind seldom paves the way to significant financial success. This truth is exemplified by the stories of individuals like Richard Branson, who didn't amass his fortune until he sold Virgin Music to Thorn EMI for a staggering $960 million. Similarly, Brian Acton's wealth skyrocketed only after WhatsApp, which he co-founded with Jan Koum, was sold to Facebook for an eye-watering $19 billion in 2014. These examples underscore a critical lesson: real wealth is often generated through the sale or acquisition of businesses, rather than through operational toil alone.
Engaging in deals presents a pathway to exponential growth that far exceeds what can be achieved through organic growth alone. Moreover, deals offer a buffer against risk, providing an escape route if a partnership turns sour. Vodafone's strategy illustrates this approach perfectly. The company is known for its proactive deal-making with third parties, choosing to expand or terminate these deals based on their success, thereby avoiding significant reputational or financial harm.
02Where to Find Deals?
Strangely enough, you should avoid actively searching for businesses for sale when looking to acquire a company. Instead, focus your efforts on networking and identifying yourself as an investor to create a pipeline of potential opportunities. There are several reasons why you're better off avoiding advertised businesses for sale: First, a business being publicly marketed for sale likely means you'll have to deal with a broker, who has their own motivations and will push for the highest sale price. Brokers get paid on commission, so they quote unrealistically high asking prices. It's better to connect directly with owners and principals.
Second, brokers will put you into a competitive bidding situation against other buyers, real or imagined, to drive up the price. They may use your interest to extract a higher price from another bidder they already have lined up. Third, sellers tend to have inflated expectations thanks to brokers talking up the value. Deal fatigue often sets in for owners who have listed their business for sale, causing revenues to decline.
03How to structure deals?
To structure win-win acquisition deals, it's crucial to move beyond the initial cash upfront mindset by deeply understanding the seller's motivations through probing questions. Creatively tailor the deal structure to align with their goals, whether that involves deferred payments for those needing cash later or equity and leadership roles for those wanting to stay involved. Selling the vision of the deal's value and negotiating with flexibility while building a strong relationship are key. This approach transforms price-focused discussions to ones about shared goals and deal structure, fostering lasting partnerships and maximizing mutual growth.
Approach
Approaching a business deal requires a strategic and empathetic method, starting with building rapport and understanding the unique challenges and needs of the business. Initially, a phone call to introduce yourself and propose a brief follow-up can set the stage for a deeper conversation. In subsequent discussions, delve into the company's problems, financial liabilities, and other concerns, all while continuing to strengthen the relationship. Asking what they would wish for if they could magically solve all their problems can provide valuable insights into their priorities and how you might offer a solution. After gathering this information, you can propose a deal structure that addresses their most pressing issues.
Meeting in person at the client's premises allows for further rapport building and data collection, refining your understanding and the proposed deal. Presenting the deal with a sense of urgency yet openness to immediate feedback can help overcome objections. Instead of promising to send an agreement later, drafting it together on the spot can foster trust and collaboration. If the deal is tentatively accepted, follow up after a few days to gauge their commitment and readiness to finalize the agreement. This approach emphasizes the importance of rapport, understanding, and flexibility in crafting a deal that benefits both parties, potentially requiring patience and persistence to see it through to completion.
04Post-deal actions?
Embarking on the entrepreneurial journey is akin to nurturing a living entity; it demands passion, resilience, and an unwavering commitment. Entrepreneurs invest not just capital but their very essence into their ventures, making it challenging to maintain an objective stance towards their business. Yet, the essence of astute entrepreneurship lies in the ability to view your business not merely as a labor of love but as a valuable asset, ripe for growth and eventual sale. This perspective shift is crucial for maximizing the company's value and ensuring a lucrative exit strategy.
To enhance your company's worth in anticipation of a sale, a multifaceted approach is required. One of the primary strategies involves managing cash flow with precision. This entails minimizing unnecessary expenditures, steering clear of credit risks, and ensuring that your payments are prioritized efficiently. Keeping a meticulous record of daily cash inflows and outflows can provide invaluable insights into your financial health and areas for improvement. Another potent strategy is to consider a price increase, even if it's as modest as 5%. Such a seemingly minor adjustment can have a profound impact on your bottom line, potentially boosting profits by approximately 40% and significantly enhancing your company's market valuation. Additionally, scrutinizing your operational processes to identify tasks that can be outsourced can lead to substantial cost reductions, further elevating your company's appeal to potential buyers.













