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Cover of 'Business brilliant'

Business brilliant

Lewis Schiff

Surprising lessons from the greatest self-made icons

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Description

Contrary to popular belief, a six-year study of self-made millionaires from middle-class backgrounds revealed that traditional financial wisdom was not their path to wealth. Instead, they became "business brilliant" by adopting a unique set of guidelines. To improve your financial future, aim to become business brilliant by altering your mindset and daily actions.

This involves embracing the seven mental habits of the wealthy and applying the LEAP methodology. Lewis Schiff asserts that mastering even a fraction of these Business Brilliant techniques can significantly increase your income, provided you're open to behavioral change and consistent practice.

Table of contents

01

The seven psy­cho­log­i­cal strategies of the extremely wealthy

The seven mental habits of the ultra-wealthy are as follows:

First, they consistently read and learn, prioritizing self-improvement and education over entertainment.

Second, they surround themselves with other successful, goal-oriented, and positive individuals to maintain a supportive network.

Third, they practice patience and long-term thinking, focusing on investments and goals that have the potential to grow over time.

Fourth, they build great teams by focusing on their strengths and delegating tasks to skilled individuals, allowing them to concentrate on the bigger picture.

Fifth, they practice dream-setting by defining their own goals and relentlessly pursuing them with passion, even in the face of failure or rejection.

Sixth, they prioritize their health, as good health translates to longevity and more time to create wealth.

Lastly, they cultivate a mindset that rules don't apply to them, which often leads to innovative thinking and finding ways around obstacles.

These habits, practiced by self-made millionaires and billionaires, contribute to their success and wealth accumulation. By adopting these habits, individuals can work towards achieving their own financial and personal goals.

Enthusiasm

Guy Laliberte, the founder of Cirque du Soleil, is a prime example of the principle of following the money while pursuing passion. In 1983, Laliberte, then 23, was appointed to head the planning of a traveling circus funded by the Quebec government. Despite initial failures and financial setbacks, Laliberte managed to keep the circus going and eventually found success when the group was booked to open the Los Angeles Arts Festival.

Recognizing a niche in the market for circus-as-theater, Laliberte invested in enhancing the theatrical experience of the performances, which led to higher ticket prices and increased revenue. He also controversially turned Cirque into a private for-profit company, with himself and two other administrators as owners, a move that led to the departure of many original team members but ultimately contributed to the company's financial success.

Laliberte's story illustrates the importance of maintaining a focus on financial gain while pursuing one's passion. He understood that real success comes from having a substantial ownership stake in one's work and took every opportunity to increase his stake in Cirque du Soleil. This approach allowed him to overcome the potential paralysis that can come with receiving a paycheck, as he was motivated by the results of his own efforts rather than simply working for a salary. Laliberte's strategy of following the money while passionately pursuing his vision of circus-as-theater has made him a billionaire, with a net worth of around $2.5 billion

Prospects

The common misconception that wealth can be achieved through saving is debunked by self-made millionaires who understand that the key to wealth lies in earning more, not saving more. While reducing expenses can preserve existing wealth, it does not contribute to wealth accumulation. As Lewis Schiff puts it, "The rich don’t count pennies. Their time is much better spent making money than saving it." This principle is also understood by famous frugality gurus who enrich themselves by earning more. Wealth accumulation occurs in incremental stages, and those who achieve wealth do so by making opportunities count. A clear example of this principle is seen in salary negotiations. Most people do not ask for more money when starting a new job, despite a survey revealing that 9 out of 10 hiring managers would be willing to pay more if asked.

A 1995 survey by Carnegie Mellon University showed that male graduates achieved average starting salaries 7.6 percent higher than their female counterparts, despite the women being generally better qualified. The reason was that 57 percent of the male graduates had asked for more money when offered a starting salary, compared to only 7 percent of the female graduates. This revealed a negotiation skills gap rather than a gender gap, with men being eight times more likely to ask for more money. Lewis Schiff notes that in the coming year, 50 million U.S. workers will start new jobs, and most will accept the first salary offer they receive, leaving billions of dollars unclaimed. He further explains that hiring managers often start with low initial salary offers to allow room for negotiation. The difference in negotiation styles between the middle class and self-made millionaires is also significant. While the former tend to avoid conflict and aim to be liked, the latter exploit any weaknesses displayed by the other party. Schiff concludes, "Those unafraid to ask for more, like self-made millionaires, will always earn more than those who fear rejection"

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02

The leap framework for achieving wealth

Successful self-made millionaires often exhibit a set of daily activities that they perform more effectively and consistently than most people. These activities, which are integral to their success, can be categorized into four main areas.

The first area is the commitment to continuous learning and self-improvement. Many successful millionaires are avid readers and are always seeking to expand their knowledge and skills. They also prioritize their health, understanding that good health translates into longevity, which means more time to create more wealth.

The second area is the careful management of their time and resources. They often have a sacred morning ritual, dedicating the first 30 to 60 minutes of the day to their body and mind. They also identify their Most Important Task (MIT) based on their values and goals, and work on it early in the morning without interruptions.

The third area is their social interactions. They are selective with their social circle, understanding that the people they associate with can significantly influence their success. They also actively seek feedback from others, both inside and outside of the workplace.

The fourth area is their financial management. They avoid debt, utilize tax deductions, and do not limit themselves to one income stream. They also delegate tasks that they are not good at or that take up most of their time, freeing up their time to either make more money or take care of their health.

L - Identify your strengths

Self-made millionaires expend more time and effort discovering what they do best and then pursuing opportunities related to what they do well than the average person. To do likewise:

1. Write down your goals – having written goals gives you a point of focus and makes becoming business brilliant manageable. Express your goals in dollar terms and be specific. Keep it simple: - Set your net worth goal for 10 years from now - Break it down into incremental goals - Come up with a monthly income goal - Post the number where you will see it each day - Adjust every time you do a deal or have a windfall

2. Commit to focusing on what you do best – figure out how you can eliminate distractions so you spend more time executing on your special talents. Spend 10 minutes a day planning how you can delegate to others the tasks you're not good at.

3. Follow the money – figure out which professions value what you do well the most and then get an ownership stake in a business that specializes in that field. Take time to plan how you can be working for a share of the rewards rather than just a set salary in your field and then get into the Line of Money.

4. Climb the Line of Money ladder – keep working at finding new and better ways to move up the Line of Money ladder as fast as you can: - Most people start with charging by the hour. Find ways to cultivate higher demand so you can charge premium pricing for your time. - Then you can start working on a project basis where you can charge for results, not your time commitment. Hand off parts of the project to other professionals and benefit from their work. - Next, you can start to integrate add-on deals into your projects where you get paid a percentage of the profits generated rather than a flat fee or a one-time purchase transaction. - Finally, you can make the move to being a proprietor – having an equity stake in the business deals and projects you're working on. This allows you to position yourself so you're not just playing the game but where you own or part-own the team involved in making great things happen.

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