Keith McFarland

About the author

Keith McFarland, founder of McFarland Strategy Partners, has a rich background as an associate dean at Pepperdine University's School of Business and Management and as CEO of Collectech Systems and Nivo International. His firm has supported both major and growth companies, including Morgan Stanley and Vans. A Pepperdine University alumnus, McFarland also contributes regularly to Business Week with an online column.