Fred Lager

About the author

Fred "Chico" Lager is a business executive best known for his role as the former CEO of Ben & Jerry's, a popular ice cream company. He joined the company in 1982 as Chief Financial Officer and played a significant role in its growth and success. Lager worked closely with founders Ben Cohen and Jerry Greenfield, integrating social responsibility into the company's operations.

He is also an author, providing an insider's perspective on the rise of Ben & Jerry's in his book.