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AUTHOR

Al Ries

6 books

About the author

Al Ries is a renowned marketing strategist and author, best known for coining the term "positioning" in the marketing field. Alongside Jack Trout, he has significantly influenced modern marketing practices. His work has paved the way for strategic brand positioning and competitive marketing strategies.

Books

Cover of 'Bottom up marketing'
Bottom up marketing
Cover of 'The fall of advertising and the rise of pr'
The fall of advertising and the rise of PR
Cover of 'Future focus'
Future focus
Cover of 'Marketing warfare'
Marketing warfare
Cover of 'The 22 immutable laws of marketing'
The 22 immutable laws of marketing
Cover of 'Positioning the battle for your mind'
Positioning the battle for your mind