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David Goldsmith & Lorrie Goldsmith

Paid to think

As a manager, your value to the organization is encapsulated in strategic thinking, learning, performing, and forecasting. You strategize by crafting new directions and innovations, forming partnerships, and integrating technology. Learning involves gaining knowledge, understanding global trends, and monitoring competitors. Performance is leading effectively, fostering empowerment, and driving creativity, while also focusing on sales. Forecasting requires anticipating future trends accurately. Enterprise Thinking equips you with the tools for effective leadership, enhancing your ability to think critically and act decisively.

Paid to think
Paid to think

book.chapter Strategic planning

Strategic planning is a vital part of any organization's success. Whether you realize it or not, you engage in this process when you think about ways to improve your company's performance and gain a competitive advantage. To excel in strategizing, it is crucial to master the art of creating superior strategic plans, innovating profitable products and services, forging stronger partnerships, and harnessing technology to expedite your organization's operations. To propel your business forward, it is essential to devise exceptional strategic and tactical plans that clearly define your goals and outline the methods you will use to achieve them. This planning typically includes three key elements: 1. The development of your strategy is paramount as it sets the course for your organization's future trajectory. In the past, managers would determine a strategy and then identify the tactics needed to implement it. However, this approach can lead to efficiently moving in the wrong direction. A more effective method involves a five-step process that ensures a robust direction for the enterprise. 2. Choosing the most advantageous projects is vital. These projects will modernize your organization and keep it at the forefront with the latest capabilities, positioning it for future success. Projects are the fundamental units for maintaining competitiveness. Ongoing project selection is necessary to continually enhance your operational capabilities and evolve in alignment with your chosen strategy. Factors such as the number of people involved, time commitment, potential impact on performance, expected return on investment, and required capital should be considered. A ranking chart based on these factors can help determine which projects are most beneficial for your company. It is crucial to select the right individuals to lead each project and avoid overburdening them with multiple simultaneous projects. Decision-makers are most effective when limited to two high-priority projects at any given time. Additionally, it is important to prevent your top talent from hopping between projects without seeing them through to completion. 3. Managing priorities is about recognizing that accomplishing the correct tasks is more important than completing an exhaustive list of tasks. Setting priorities intelligently and proficiently is the real challenge. A unified approach involves incorporating tasks into a practical time management system. This system includes listing all tasks in a Calendar for time-specific activities and a Daily Planner for task-specific activities. Planning your day the night before allows for clear and cohesive thinking, helping you determine which tasks should be high-priority the following day. Scheduling 60% of your activities for the next day and leaving a 40% cushion for unexpected tasks is advisable. Approach each day with the intent to complete all scheduled activities without postponement. Strive to accomplish as many high-priority tasks as possible each day, and plan non-work activities with the same intensity as work-related ones. During each nightly planning session, take a moment to gain a broader perspective, tracking productive hours versus time wasted. Seek to eliminate low-priority items to make room for more high-priority tasks the next day. Remember to allocate time for strategic thinking, as that is a key aspect of your role. As philosopher Alfred Montapert once said, "Do not confuse motion and progress. A rocking horse keeps moving but does not make any progress." It is also noted that 80% of an organization's competitive ability and performance is driven by its systems and structures, with only 20% attributed to its people, according to David Goldsmith. In conclusion, strategizing involves developing plans, creating new products, establishing alliances, and leveraging technology. Each of these components plays a crucial role in ensuring the ongoing relevance and success of your organization. By systemizing the creative process, you can improve the odds of success by funneling a multitude of creative ideas through a series of filters, such as ideation, elimination, and development. Forming alliances with other organizations can accelerate the achievement of your goals, and these alliances can take various forms, including ad hoc partnerships, consortiums, joint ventures, mergers, and acquisitions. When building alliances, it is important to screen potential partners against a set of criteria to ensure a good fit. Lastly, staying abreast of new technology is essential for maximizing your organization's current performance and positioning it for future success. Selecting technology should be a cross-functional decision, focused on solving existing problems and aligned with future growth. Leveraging technology effectively requires a balance to avoid resource wastage and to achieve your objectives.

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