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Dan S. Kennedy

How to succeed in business by breaking all the rules

People constantly look for formulas to achieve success, hoping that following the rules leads to favorable outcomes. Thus, many promote golden guidelines promising achievement by adherence. However, in virtually every field, these maxims merely state the obvious, and bucking convention brings more success than blindly following the herd. Ultimately, the sole guideline is that guidelines exist to be disregarded. Accepted thinking cannot help those seeking remarkable lives brimming with accomplishments and enjoyment. You must dare to dissent, chart your own course, and spurn tradition to realize your greatest ambitions. This necessitates nerve, arrogance, and owning your destiny, but it's the sole route to phenomenal triumph.

How to succeed in business by breaking all the rules
How to succeed in business by breaking all the rules

book.chapter Forget positive thinking myths

Norman Vincent Peale, the founder of positive thinking, did not intend for it to be viewed as a cure-all. Rather than sitting around expecting positive thoughts alone to fix everything, he advocated building a strong foundation first. This includes cultivating a positive self-image, defining clear goals, making practical plans to achieve them, and acquiring the necessary knowledge and skills. With this groundwork in place, you are then positioned to get results through self-motivated initiative and methodical follow-through. The original concept was about having an optimistic mindset to more effectively cope with setbacks, not magically eliminating all problems or disappointments. The key is to pragmatically assemble the elements needed to accomplish your objectives, using whatever motivates you, rather than wasting time trying to "get motivated" without an actionable strategy.

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