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Dan Roam

The back of the napkin

Visual thinking revolutionizes business discussions by leveraging our natural ability to visualize and share ideas creatively. It's effective because sketching on paper transforms abstract concepts into clear visuals, making discussions more inclusive and engaging. Simple drawings can communicate ideas more effectively than complex documents, allowing for a more interactive exchange of thoughts without the need for detailed notes. This approach not only clarifies but also fosters innovative solutions to business challenges. Visual thinking simplifies the process of exploring and solving business problems, offering a fresh perspective on innovation.

The back of the napkin
The back of the napkin

book.chapter Visual thinking: three tools

To excel in problem-solving through visual means, one only needs three tools: observational prowess, creative imagination, and coordination between the eye and hand. The absence of technology highlights the unique advantage of hand-drawn sketches over digital manipulation. Visual thinking revolves around crafting illustrations to solve business dilemmas, favoring simplicity over complexity. Hand-drawn sketches connect more deeply with people and allow for dynamic trial and error. Drawing software can be distracting, and simple drawings often convey messages more effectively. Southwest Airlines' founding story exemplifies the power of visual thinking in problem-solving. Hand-drawn sketches articulate ideas, invite collaboration, and enhance communication. Visual thinking offers a fresh perspective on challenges and solutions, utilizing innate abilities that can be further developed. By harnessing visual tools and techniques, we can explore and share ideas in a way that fosters mutual discovery and understanding.

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