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Dale Carnegie

How to win friends and influence people

Dealing with people presents universal challenges. Applying the principles here boosts confidence, influence, and effectiveness when interacting. You learn getting others' cooperation, not resistance. Though initially time-consuming, learning optimal interpersonal skills unlocks achievements otherwise impossible alone. People problems needn't hinder ambitions. These precepts foster mutually beneficial relationships. Implementing them leads to shared victories, not solitary defeats. Investing in rapport-building talents pays unlimited dividends.

How to win friends and influence people
How to win friends and influence people

book.chapter Part 1: fundamental people handling

1.1: Don't Disturb the Bees We should try to understand why people say and do things before criticizing them. Criticism puts people on the defensive and makes them resentful, which helps no one. People tend to rationalize their own actions while criticizing others for the same behaviors. Studies show positive rewards work better than negative criticism for changing behavior. Criticism brings only short-term satisfaction at the cost of long-term pain when resentments reemerge. Instead of criticizing others, look inward first. From a practical standpoint, self-improvement brings more personal gain than trying to change others. People follow emotions more than logic and harbor contradictions we cannot easily change through reason. As Dr. Johnson said, only God can rightly judge a person before the end of their life. And as Confucius taught, do not complain about others' faults when you have your own to address. Criticize little and you will earn more respect. 1.2: The People Secret We all deeply desire certain things in life. The key to connecting with others lies in discovering what a person truly craves and showing them how to obtain it. Do this and they will be extremely grateful. Our ancestors desperately wanted to feel important. Without this, civilization would not exist as we simply act like animals. If we uncover the source of a person's sense of self-worth, we understand their character. Imagine the influence you wield by sincerely praising someone's efforts. Rightly used, these individuals become highly motivated to assist your wants. While flattery is superficial, honest appreciation comes from the heart. Flattery just tells people what they wish to hear. Appreciation acknowledges true merit. Flattery is tooth-deep, but appreciation heart-deep. Recall how Stevie Wonder's life changed when his teacher appreciated his hearing ability. This was the first time his gift was valued. He went on to become an internationally famous musician. It all started with a little recognition. We can find something admirable in everyone if we try. 1.3: He Who Can Gather Together When attempting to influence or persuade others, it is most effective to consider their wants and desires rather than your own. Just as a fisherman uses bait that appeals to fish rather than himself, you must discover what motivates the other person. Every action a person takes is aimed at fulfilling some desire. If you help people achieve what they want, they will be more inclined to help you in return. Salespeople fail when they only consider their own wishes rather than showing how their product can solve customer problems. People rush to buy solutions to their issues; they need to be shown the benefit rather than sold. Likewise, when presenting ideas, allow others to engage with them and make them their own rather than claiming sole ownership. By understanding people's strong drive for self-expression and seeing things from their perspective, you can gain willing cooperation rather than requiring persuasion. The ability to arouse eager desire in another is essential for anyone seeking to motivate or influence.

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