Steve Jobs achieved breakthrough success by applying seven key principles rather than following a rigid innovation method. First, pursue work you feel passionate about. Second, aim to make a profound impact. Third, seek out new experiences to spark creative thinking. Fourth, create exceptional customer experiences. Fifth, eliminate unnecessary complexity. Sixth, demand excellence in design and user experiences. Seventh, masterfully communicate your vision and story. In short, Jobs inspired innovation at Apple by following his heart, thinking differently, dreaming big, saying no to distractions, and engaging people through insanely great designs, experiences and narratives.
Steve Jobs is an inspirational example of someone who followed his passions in life despite setbacks. After dropping out of college, he experimented by taking random interesting classes like calligraphy. Years later, this knowledge helped him develop the first Macintosh computer capable of impressive typography. He started Apple Computer with his friend Steve Wozniak based purely on their shared curiosity and drive. Though Jobs was fired from Apple at age 30, he persisted in pursuing his love of technology and innovation. He started new companies like NeXT and acquired Pixar. This challenging period was actually his most creative, even though he had no outside validation. His passion kept him going. Ultimately he returned as Apple's CEO, ushering in an extremely successful second act full of revolutionary products like the iPod, iPhone, and iPad. As Jobs reflects, through all the wilderness years between his stints at Apple, his dedication to keep inventing and designing products he loved carried him through. Rather than giving up, he found worth in long nights alone thinking up new ideas. He promises it will be the same for any inventors willing to follow their intuition and persevere through doubt or rejection. Several experts echo the immense power of passion as emotional fuel for one's vision and ideas. It drives genius and makes setbacks survivable rather than final. Passions gravitate the mind to possibilities that feel right intuitively. Jobs agrees money itself was never his motivation - simply going to bed fulfilled by creating wonderful things was all that mattered to him. With so much life invested in a dream, half of success is sheer perseverance according to Jobs. Without passion, one would surely give up rather than withstand the all-consuming hardship. In the end, Jobs encourages people not to waste time living someone else's life. Stay hungry, stay foolish, and trust your passions. They will open doors where only walls seem to exist. With conviction in one's hopes, anything is within reach. The world needs inventors willing to follow their hearts.
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