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Bryan Franklin & Michael Ellsberg

The last safe investment

The conventional method of preparing for retirement, often referred to as "FACD" – Financial Advice Commonly Delivered, involves saving a significant portion of one's income and investing in unpredictable markets like stocks and real estate. However, many find it challenging to save adequately, and the reliance on external market performance is risky. A more effective strategy is the "SAFE" approach – a Self-Amplifying Financial Ecosystem, which emphasizes investing in oneself. This involves enhancing one's career, controlling personal assets, and converting earnings into fulfilling life experiences, thereby increasing personal value and wealth over time.

The last safe investment
The last safe investment

book.chapter Facd versus safe

When people offer financial guidance, they often emphasize the power of compound interest and suggest that by saving money now, such as forgoing a daily latte, you could afford a luxurious vacation upon retirement. This conventional financial wisdom, however, is not yielding the expected results for many. A more effective strategy is to invest in oneself through a Self-Amplifying Financial Ecosystem (SAFE), which is a more intelligent alternative. The commonly dispensed financial advice has several flaws. A significant number of individuals have taken on debt to finance their education but are struggling to secure employment in their chosen fields. The burden of student loans in the United States has surpassed $1 trillion, with over a third of graduates falling behind on their loan repayments. The high cost of higher education is proving to be a financial catastrophe for many families. Moreover, adhering to traditional financial advice often means investing in stocks, bonds, real estate, and other assets, effectively placing your financial destiny in the hands of others. If these investments underperform, your anticipated asset growth and future plans could be compromised, creating a strategic vulnerability. Another issue with this advice is its reliance on willpower, expecting individuals to consistently do what they know is right, which is a rare discipline. Additionally, this approach is akin to a zero-sum game where one's financial gain is contingent on another's loss, a scenario that is not sustainable in the long run. As more people adopt this strategy, its effectiveness diminishes, making it increasingly difficult to realize gains. In contrast, the SAFE approach encourages the development of a personal financial ecosystem. This method recognizes that financial wealth is just one component of overall worth. To lead a fulfilling life, it's essential to convert money into enjoyable life experiences and to use those experiences for self-improvement, thereby creating new opportunities to generate value in the future. The SAFE system is robust because it doesn't hinge on a single point of failure like the performance of your investment portfolio. It's a cohesive system where each part supports the others. Adopting the SAFE approach can positively transform your career perspective, spending habits, and time management. It encourages seeking out synergies that enhance the impact of each aspect of your life. The SAFE plan involves cultivating three "True Wealth" disciplines: systematic spending, increasing your value to others, and improving your Happiness Exchange rate. These practices lead to the growth of three "True Wealth" assets: Adviser equity, Tribe, and Savings. As these elements interact, they reinforce one another, making it more likely for you to increase your income in the future. Money, in isolation, cannot guarantee happiness, freedom, safety, power, creative expression, love, or true wealth. To be genuinely affluent, you must be able to translate money into life experiences that bring you joy. Furthermore, it's crucial to learn and evolve from these experiences, enriching your identity rather than merely consuming them for transient amusement. It's about converting life experiences into self-development, leveraging your enhanced self to serve and create value for others, and ultimately, transforming your increased value to others into greater financial prosperity. If you can freely access each of these four areas, you possess True Wealth, as articulated by Bryan Franklin and Michael Ellsberg.

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